Discount Usage Report

Location: Reports > Discounts > Discount Usage

Detailed report showing you what discounts were applied to all tickets in a given date range, with basic sales, production, and demographics information for cross reference.

Use Cases by Role

• Salon Owner: Salon owners can utilize this report to gauge the success of their Discount programs in each of their locations.
• Salon Manager: This report is ideal for salon managers who would like to possibly remove unused Discounts.
• Salon Employee: Salon staff find value in this report by seeing how each Discount was applied over a given time span.

Data Filters

• Select Stores: Clicking or tapping here will open the interface that allows the user to select the store(s) that will be be used for the report.
• Select Date Range: Clicking or tapping here will open the calendar interface to allow users to choose a single day, or a date range for the report data.
• Breakdown by Stylist: Filling in this checkbox will organize the data by individual stylist instead of presenting it as a whole.
• Show Service and Product Breakout: This checkbox will determine whether or not there will be a column added that corresponds to services and products.
• Generate Report: Clicking or tapping on this button will retrieve the report data.

Metrics Tracked

• Code: The unique Discount code associated with the given discount.
• Description: The name of the Discount that was used.
• Service Headers
  • Service Quantity: The total number of services this Discount was applied to in the given time frame.
  • Discount Total $: The total dollar value of the Discount used.
• Product Headers
  • Product Quantity: The total number of products this Discount was applied to in the time frame.
  • Discount Total: The total dollar value that was Discounted for products.
• Totals Header
  • Total Quantity: The total number of both services and products this Discount was applied to in the given time frame.
  • Discount Total $: The total dollar value that was associated with this Discount for the given time frame.
  • Sale Total $: The total dollar value of the sales associated with the Discount.
  • New: The total number of new clients this Discount was applied to in the given time frame.
  • Repeat: The total number of return customers who this Discount was applied to in the date range.
  • Quick Sale: The total number of Quick Sales this Discount was applied to in the given time frame.
  • Unknown: The total number of unknown clients who receive this Discount.
  • % New: The percentage value of new clients who have received this particular Discount, in the given time frame.

Report Calculations

% New:  Number in the New column for the row  divided by the total from New + Repeat + Quick Sale + Unknown and then the result is multiplied by 100