Demographics Report
Location: Reports > Customers > Demographics
A very good report for researching which customers are utilizing which aspects of a salon business. Totals for all customer types are broken down by several metrics, and organized by value.
Use Cases by Role
- Salon Owner: If a salon owner has just taken on a new brand of retail products, this report can show who they are most popular with.
- Salon Manager: Salon managers find value in this report by seeing which retail products are the most successful for each demographic.
- Salon Employee: Salon stylists and other frontline employees can reference this report when they need to know how many children or other group, have come in for visits in a given timeframe.
Data Filters

- Select Stores: Clicking or tapping here will open the interface that allows the user to select the store(s) that will be be used for the report.
- Enter Report Type: This drop down allows the report to be filtered by the following four metrics:
- Total Net (as in the illustrated example)
- Service Category
- Product Category
- Brands
- Select Date Range: Clicking or tapping here will open the calendar interface to allow users to choose a single day, or a date range for the report data.
- Generate Report: Clicking or tapping on this button will retrieve the report data.
Metrics Tracked

Type
- Adult Male: Customers who are of the male gender, and who are over 18 years of age.
- Adult Female: Clients of the female gender who are over 18 years of age.
- Child: Salon customers who are less than 18 years of age, regardless of gender.
- New: Clients who have visited the location for the first time in the given timeframe.
- Recurring: Salon customers who have visited the location two or more times.
- Requested: Number of clients who have come into the location and have requested a specific stylist.
- Non-Requested: The amount of clients who have come in for the given timeframe, and have not specified which stylist they like to see.
- Quick Sale: Number of clients who have come in during the given timeframe, and have opted not to put their information into the customer database, or otherwise received a Quick Sale.
- Unknown: Mystery clients who do not fall into any of the above categories.
Headers
- Serviced Number: This column shows how many in the given demographic have received a service in the given timeframe.
- Service Net: The total amount of revenue for the given demographic.
- Product Number: The total number of retail products purchased by the given demographic.
- Product Net: The net total of revenue generated from retail sales for this demographic.
- Discount Number: The total number of discounts given to this particular demographic.
- Discounts: The total dollar value of discounts given to this demographic.
- Refunds Number: The total number of tickets that carried the refund designation for this demographic.
- Refunds: The total amount of refunded revenue to the given demographic.
- Total %: The total percent each demographic takes up in their particular row group
Report Calculations
Report Type
- Total Net
- Total %:
- Service Category
- Color %:
- Extra Services %:
- Haircut %:
- Wax %:
- Total %:
- Product Category
- Total %:
- Brands
- Total %: