SMS Messaging

Updated 1 month ago by Kory Lamme

SuperSalon’s SMS Messaging feature gives it's users the ability to turn the SuperSalon POS into an automated hub for instant communication with customers. These communications can take the form of alerts, reminders, birthday greetings, and on demand messaging.

Summary of Benefits
  • Extensive automation functionality saves valuable time for staff and customers.
  • No-shows are greatly reduced, with the ability to issue appointment alerts, reminders, and confirmations.
  • An easy loss prevention measure by sending clients electronic receipts with messages like “We thank you for your visit, your total purchase was X”.
  • Walk In salons can enjoy the convenience of having a modern method to alert clients as to when it is their turn.
  • Increase of repeat business with automated reminders sent after a pre-determined time after the clients’ last service.
On Demand SMS
World in Crisis
The 2020 covid-19 pandemic changed the world as we know it. Developed with the health and safety of your customers and staff in mind, our On Demand SMS feature allows a stylist to quickly send a pre-configured text message right from SuperSalon to a customer waiting outside or in their car. This limits possible exposure for all parties involved, while also giving a stylist time to prepare their work space for the next customer.
  1. If a customer has opted into the SMS program, their ticket on the wait/serve screen will have the On Demand button on it. Simply click the button, confirm the message, and SuperSalon will send the pre-configured SMS right from the Point of Sale to the customer’s phone.
  1. Look for the green check mark. This indicates that the message was successfully sent to the customer.

Learn more about SuperSalon SMS Messaging in the SuperSalon 6.3.0 Release Overview video!

Getting Started with SuperSalon SMS Messaging

  1. Call our team at 1-888-458-1001 and dial extension 3 or email [email protected] and let them know you'd like to take advantage of SuperSalon SMS Messaging so that we can get your store(s) enabled.
  2. Go to iOffice > Setup > Software Settings > SMS Alerts and set Enable SMS Messages to Yes.
Automatically deliver an opt-in request to all new customers when their profile is created by setting Enable Opt In SMS for new Customers to Yes. Salon staff will need to manually enable the opt in setting on existing customers through their customer profile.
  1. Decide which message types you'd like to have running at the salon, and enable them as you see fit.
  2. Save all the settings changes you made by clicking the Save Settings button.
  3. Learn a little bit more about SMS Messaging on this help article!

Opting In

SMS Messages can only be delivered to a customer if they have a cell phone number entered in their profile. They won't send to the home or work phone number fields.
  1. First enable the customer's SMS Opt Status preference on their customer profile in SuperSalon, under the Customer Preferences sub menu. Saving the setting change will trigger the opt in request SMS Message to send to the customer's cell phone number.
New customers can be set to be opted in automatically using the iOffice setting under Setup > Software Settings > SMS Alerts titled Enable Opt In SMS for new Customers.
  1. To receive any and all future SMS Messages from your salon, a customer must respond to the opt in request with YES. If they prefer not to receive any, they can ignore the message or respond NO to prevent any messages from being delivered to their mobile number.
  1. After responding with YES to the opt in message, the customer will receive any automated SMS messages that you have configured, as well as On Demand messaging.

SMS Settings

All SMS Settings are located on iOffice, under Setup > Software Settings > SMS Alerts.
  • Enable SMS Messaging: Master toggle for enabling SuperSalon SMS Messaging for a salon.
  • Enable Opt In SMS for new Customers: Setting this to Yes will enable all newly created customers to automatically be opted in to the SMS messaging program, after which they will be delivered an opt in request message.
  • SMS Account Balance: Number of SMS messages left on the salon's account.
  • SMS Location Name Override: Customer friendly store name that will take the place of the (LOCATION NAME) variable, to be included in any messages with this variable.
To populate the (POS PHONE) variable in SMS messages, set the salon's phone number through iOffice under Setup > Company Info > Store Setup under the POS Phone Number input field.
Appointment Alert Message
Enable on iOffice via Setup > Software Settings > SMS Alerts > Appointment Alert Message
Alert customers of their scheduled service and appointment time a set number of hours after it was booked on SuperSalon or through online check in.

Learn about Appointments in SuperSalon.

Appointment alert messages are one directional, the customer receives them automatically so long as they have an appointment scheduled.

Appointment Confirmation Message
Enable on iOffice via Setup > Software Settings > SMS Alerts > Appointment Confirmation Message
Send an automated appointment confirmation message to customers when an appointment is booked for them through SuperSalon or online check in.

Learn about confirming appointments in SuperSalon.

A customer will receive a confirmation message if they respond to an appointment reminder message with CONFIRM, or if someone at the salon confirms the appointment manually.

Appointment Reminder Message
CONFIRM and VOID are required terms and cannot be changed to any other like term.
Enable on iOffice via Setup > Software Settings > SMS Alerts > Appointment Reminder Message
Remind customers of upcoming appointments with an automated reminder message, at a prescribed number of hours before their scheduled servicing.

If a customer responds to an appointment reminder SMS with CONFIRM, their appointment will now show as confirmed in the appointments book on SuperSalon. Look for a green check mark in the top right hand corner of the appointment booking, indicating that the appointment has been confirmed.

If a customer responds with VOID, the appointment will be canceled and removed from the appointments book.

Checkout Alert Message
Enable on iOffice via Setup > Software Settings > SMS Alerts > Checkout Alert Message
Deliver an alert to customers after a set number of minutes to indicate that they have paid for their service at checkout.

The checkout alert message is one directional, and is automatically triggered to send at the time specified in SMS settings.

Waiting List Message
LATE, HERE and VOID are required and cannot be changed to any other like term.
Enable on iOffice via Setup > Software Settings > SMS Alerts > Waiting List Message
Send an SMS message to call ahead customers a set number of minutes before their arrival time for their call ahead.

If a customer responds with LATE or HERE, the customer's call ahead will be marked as such on the wait/serve screen.

If a customer responds with VOID, the call ahead will be canceled and removed from the wait/serve screen.

On Demand Ticket Message
Enable on iOffice via Setup > Software Settings > SMS Alerts > On Demand Ticket Message
This field controls the On Demand message content of SuperSalon SMS.
  1. If a customer has opted into the SMS program, their ticket on the wait/serve screen will have the On Demand button on it. Simply click the button, confirm the message, and SuperSalon will send the pre-configured SMS right from the Point of Sale to the customer’s phone.
  1. Look for the green check mark. This indicates that the message was successfully sent to the customer.

Learn more about SuperSalon SMS Messaging in the SuperSalon 6.3.0 Release Overview video!

Birthday Alert Message
Enable on iOffice via Setup > Software Settings > SMS Alerts > Birthday Alert Message
Wish your customers a happy birthday with a text message a set number of days before their birth date, as entered into their customer profile in the salon's records.
Return Visit Reminder Message
Enable on iOffice via Setup > Software Settings > SMS Alerts > Return Visit Reminder Message
Send customers a message reminding them to stop by again, a set number of days since the last ticket they had checked out through SuperSalon.

The return visit reminder message is one directional, and is automatically triggered to send at the time specified in SMS settings.

Testing SuperSalon SMS Messaging

Salon staff can perform a test of the SuperSalon SMS Messaging service directly through the POS.

  1. Go to Setup > Software Settings > Marketing > SMS Text Messages.
  2. Enter the mobile number you'd like to send the test message to, select the message type you'd like to test, and click the Send SMS button.
  3. The test message will be delivered within a few moments to help you determine service status or an empty SMS message count.

SMS Implementation Guidelines

The following section of this guide will consist of four parts.

1. Basic SMS delivery Rules

2. Advertising Rules

3. Terms & Conditions Template

4. ProPoint Solutions Disclaimer

1. Basic SMS delivery Rules

  • If SMS is used, rules, including these three rules must be observed:
  • SMS messages can only be sent to those who opt in.
  • Customers must opt-in appropriately by agreeing to terms & conditions
  • Customers must be able to opt-out, and if they do, no more messages can be sent. This is currently active, and Celltrust automatically removed them.
  • Any advertising must contain all required information.

2. Advertising Rules

WEB ADVERTISING Checklist for Standard Rate Programs

The citations below refer to the Mobile Marketing Association U.S. Consumer Best Practices Version 6.0, Publication Date: March 1, 2011

(PLEASE SEE THE IMPORTANT NOTE AT THE END OF THIS DOCUMENT REGARDING YOUR ACCEPTANCE OF TERMS FOR USE OF THIS DOCUMENT)

  • Do not use the word “free” anywhere in the ad (Sprint p.100, 103; T-Mobile p.126; AT&T p.157)
  • Include the phrase “Msg & Data Rates May Apply” in BOLD print in at least a 12 point font on the landing page, prior to the entering of any mobile number, in a legible manner and in a color that clearly contrasts with the background, in close proximity to the promotional details without requiring the user to scroll or click to another page (Section 1.2; Verizon pp.71, 82, 85; Sprint p.97, 100, 102; T-Mobile p.125; AT&T p.156, 157)
  • Include instructions on the HELP command in BOLD print in an easily seen location (Section 1.2; Verizon p.82; Sprint p.101, 104; T-Mobile p.126)
  • Include instructions on the STOP command for opting out in BOLD print in an easily seen location, in close proximity to the promotional details without requiring the user to scroll or click to another page: due to Section 1.6-2 and carrier requirements, this must be included for both recurring and non-recurring services (Sections 1.2, 1.6-2; Verizon pp.71, 82; Sprint p.101, 104; T-Mobile p. 125; AT&T p.157)
  • Clearly disclose the terms of service including, but not limited to: pricing, frequency of messaging, opt-out information, and any other terms, such as automatically renewing subscription, subscription duration, one-time charge, or other applicable service commitments (Section 1.2; Verizon p.71, 82; Sprint p.97, T-Mobile p.125; AT&T p.157)
  • Include the location of the terms and conditions in close proximity to the promotional details without requiring a user to scroll or click to another page; note: acceptance of terms and conditions by the consumer cannot be pre-checked: the consumer must indicate their acknowledgement of the terms and conditions by manual selection (Verizon p.83; Sprint p.97; T-Mobile p. 125; AT&T p.157, 158)
  • State if the service is a non-recurring or a recurring subscription, and if recurring state the subscription term in monthly terms (Verizon pp. 71, 81, 82; Sprint p.99, 101; AT&T p.157)
  • State “Any charges will appear on your wireless bill or be deducted from your prepaid balances on your cellphone account”, for TV, state this within 125 pixels of the Call To Action (Verizon pp.71, 82, 85; T-Mobile p.126; AT&T p.157)
  • Include participating carrier ids and information on handset compatibility- if Verizon Wireless is a participating carrier, you must state its participation as “Verizon Wireless” and not “Verizon” or “VZW”, and if the service is not available to T-Mobile customers the ad must state so (Verizon pp.71, 81, 83; Sprint p.100, 103; T-Mobile p.126; AT&T p.157)
  • Clearly disclose the program sponsor, the content provider by short code, and the service provider (Sprint p.97, 100, 103; T-Mobile p.125; AT&T p.158)
  • Provide a description of the service that clearly explains the product being marketed; ex: You will receive xxx to your phone. (Verizon p.81; Sprint p.99, 103; T-Mobile p.125)
  • Include the location of the privacy policy (Sprint p.101,104)
  • Do not imply anywhere in the ad that violating content will be offered; ex: nudity, violence, drug use, alcohol consumption, hate speech, profanity etc. (Verizon p.83; Sprint p.99, 103)
  • Do not request credit card information, SSN, or other financial information (Verizon p.83)
  • Do not have any content that deceives a user about what he or she will be receiving (Section 1.2-3; Verizon p.82; Sprint p.99, 103; AT&T p.157)
  • Include a toll-free support number if offering a “banking” type service (T-Mobile p.125)
  • If offering a chat service, disclose if human operators are employed to participate in the chat (Verizon p.83)

Additional Notes:

  • If the Advertising is directed to Children, please see Section 1.3 of the MMA Guidelines for additional information & Verizon rules pp.83-84
  • If utilizing Viral Marketing, please see Section 1.4 of the MMA Guidelines for additional information
  • If offering “substitute services” review MMA Guidelines for additional information, including Verizon p.85, Sprint p. 99, T-Mobile p.126

IMPORTANT NOTE: The above checklist is provided for convenience only, is not intended to be a replacement for or comprehensive guide of the MMA U.S. Consumer Best Practices Guidelines, and shall not be reasonably relied upon for ensuring compliance with the industry requirements. Any use of the checklist above shall constitute express acceptance by the user of sole responsibility for the user’s own compliance and requirement to review and incorporate any industry requirements when developing advertising material related to mobile marketing. Furthermore, the user expressly waives any claim of action (whether based in contract, tort, or any other form of law) against the drafter and/or distributor of the above checklist.

PRINT ADVERTISING Checklist for Standard Rate Programs

The citations below refer to the Mobile Marketing Association U.S. Consumer Best Practices Version 6.0, Publication Date: March 1, 2011

(PLEASE SEE THE IMPORTANT NOTE AT THE END OF THIS DOCUMENT REGARDING YOUR ACCEPTANCE OF TERMS FOR USE OF THIS DOCUMENT)

  • Do not use the word “free” anywhere in the ad (Sprint p.100, 103; T-Mobile p.126; AT&T p.157)
  • Include the phrase “Msg & Data Rates May Apply” in BOLD print in at least a 12 point font (Section 1.2; Verizon pp.82, 85; Sprint p.100, 102; T-Mobile p.125; AT&T p.156, 158)
  • Include instructions on the HELP command in BOLD print in an easily seen location (Section 1.2; Verizon p.82; Sprint p.101, 104; T-Mobile p.126)
  • Include instructions on the STOP command for opting out in BOLD in an easily seen location: due to Section 1.6-2 and carrier requirements, this must be included for both recurring and non-recurring services (Sections 1.2, 1.6-2; Verizon pp.71, 82; Sprint p.101, 104; T-Mobile p. 125; AT&T p.157, 158)
  • State if the service is a non-recurring or a recurring subscription, and if recurring state the subscription term in monthly terms (Verizon pp. 71, 81, 82; Sprint p.99, 101; AT&T p.157)
  • State “Any charges will appear on your wireless bill or be deducted from your prepaid balances on your cellphone account” within 125 pixels of the Call To Action (Verizon pp.71, 82, 85; T-Mobile p.126; AT&T p.157)
  • Include participating carrier ids and information on handset compatibility- if Verizon Wireless is a participating carrier, you must state its participation as “Verizon Wireless” and not “Verizon” or “VZW”, and if the service is not available to T-Mobile customers the ad must state so (Verizon pp.71, 81, 83; Sprint p.100, 103; T-Mobile p.126; AT&T p.157)
  • Clearly disclose the program sponsor (Sprint p.100, 103; T-Mobile p.125; AT&T p.158)
  • Provide a description of the service that clearly explains the product being marketed; ex: You will receive xxx to your phone. (Verizon p.81; Sprint p.99, 103; T-Mobile p.125)
  • Include the location of the privacy policy (Sprint p.101,104)
  • Clearly disclose the terms of service including, but not limited to: automatically renewing subscription, one-time charge, or other applicable service commitments (Verizon p.82; T-Mobile p.125)
  • Include the location of the terms and conditions (AT&T p.158)
  • Do not imply anywhere in the ad that violating content will be offered; ex: nudity, violence, drug use, alcohol consumption, hate speech, profanity etc. (Verizon p.83; Sprint p.99, 103)
  • Do not request credit card information, SSN, or other financial information (Verizon p.83)
  • Do not have any content that deceives a user about what he or she will be receiving (Section 1.2-3; Verizon p.82; Sprint p.99, 103; AT&T p.157)
  • Include a toll-free support number if offering a “banking” type service (T-Mobile p.125)
  • If offering a chat service, disclose if human operators are employed to participate in the chat (Verizon p.83)

Additional Notes:

  • If the Advertising is directed to Children, please see Section 1.3 of the MMA Guidelines for additional information & Verizon rules pp.83-84
  • If utilizing Viral Marketing, please see Section 1.4 of the MMA Guidelines for additional information
  • If offering “substitute services” review MMA Guidelines for additional information, including Verizon p.85, Sprint p. 99, T-Mobile p.126

IMPORTANT NOTE: The above checklist is provided for convenience only, is not intended to be a replacement for or comprehensive guide of the MMA U.S. Consumer Best Practices Guidelines, and shall not be reasonably relied upon for ensuring compliance with the industry requirements. Any use of the checklist above shall constitute express acceptance by the user of sole responsibility for the user’s own compliance and requirement to review and incorporate any industry requirements when developing advertising material related to mobile marketing. Furthermore, the user expressly waives any claim of action (whether based in contract, tort, or any other form of law) against the drafter and/or distributor of the above checklist.

3. SMS Terms and Conditions Template for SMS Users

This is an agreement between the you the customer and ____________________________ (Company)

Program Description

Company Alerts & Info Services allow mobile subscribers to opt-in to receive news and information about the Company and its products through SMS messages straight to the subscriber’s phone.

Supported Carriers

Company’s Alerts & Info Service is available on the following carriers:

Alltel, Appalachian Wireless, AT&T, Bluegrass Cellular, Boost Mobile, Cellcom, Cellular South, Centennial Wireless, Cincinnati Bell, GCI, Immix Wireless, Inland Cellular, IV Cellular, Nex-Tech Wireless, Nextel Communications, nTelos, Sprint PCS, T-Mobile, U.S. Cellular, United Wireless, Verizon Wireless, Virgin Mobile, and West Central Wireless.

Cost

There are no premium charges for joining the Company’s Alerts & Info Services for receiving the alert and info messages, however message and data rates may apply.

Message Frequency

If you opt-in to receive alerts or info from the Company, you will receive up to one message per week.

How to opt-out of our service

To opt-out of the Fake Corporation Alerts & Info program, reply STOP at any time to XXXXX. An unsubscribe message will be sent to your mobile number confirming the cancellation, but no more messages will be sent from this program after that one.

Support/Help

For support or information about our Company Alerts & Info service, reply HELP at any time to XXXXX.You can also email us at [email protected] or call 1-888-555-5555.

Privacy Policy

Company’'s top priority is the privacy of our users. The following is provided to address any concerns you may have.

  • Company will never, under any circumstances, sell or distribute your cell phone number to third parties or Company clients for whom you have not approved.
  • Company will never directly market to you any services for which you have not opted in, either by cell phone, text message or email.
  • Company will never distribute any personal information about you, including your phone number, name, billing information or any other piece of identifying information.

If you have any questions, please send us an email to [email protected]

4. ProPoint Solutions Disclaimer

The Guide To Implementing SMS is not legal advice!Please seek expert legal advice before implementing any SMS programs. ProPoint Solutions disclaims all responsibility and liability for the accuracy, correctness or completeness of this document, and disclaims all responsibility for the correct implementation of SMS systems by SuperSalon customers or affiliates. ProPoint Solutions has simply aggregated information provided by 3rd party vendors as a guideline.


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