Customer Traffic Report

Updated 3 months ago by Kory Lamme

Location: Reports > Customers > Traffic

Amount of customers who are either new or repeat clients, within a given time span or date range.

Salon Owner: This report has an excellent reputation for being a good "meeting report" because it shows all of the relevant information in one easy to clean area.
Salon Manager: Salon managers find value in this report through investigating their customer retention efforts over a given time span.
Salon Employee: Frontline salon employees such as stylists or receptionists can utilize this report to get a feel for previous day's traffic.

Select Stores: Clicking or tapping here will open the interface that allows the user to select the store(s) that will be be used for the report.
Select Date Range: Clicking or tapping here will open the calendar interface to allow users to choose a single day, or a date range for the report data.
Generate Report: Clicking or tapping on this button will retrieve the report data.

Day: This column will display each date in the requested date range.
New: The total number of new customers for the given date.
Repeat: The total number of return customers for the given date.
Unknown: Clients who have not been determined to be either new or repeating, tabulated for each day.
Total: This column will display the total for each date row.
7 Day Averages: This row will show an average value, based on seven days, for each of the above metrics.

Averages are calculated by adding up all of the items you want to get the average of and then dividing by the number of items you added up.