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Customer Traffic Report

Location: Reports > Customers > Traffic

Amount of customers who are either new or repeat clients, within a given time span or date range.

Use Cases by Role

  • Salon Owner: This report has an excellent reputation for being a good “meeting report” because it shows all of the relevant information in one easy to clean area.
  • Salon Manager: Salon managers find value in this report through investigating their customer retention efforts over a given time span.
  • Salon Employee: Frontline salon employees such as stylists or receptionists can utilize this report to get a feel for previous day’s traffic.

Data Filters

  • Select Stores: Clicking or tapping here will open the interface that allows the user to select the store(s) that will be be used for the report.
  • Select Date Range: Clicking or tapping here will open the calendar interface to allow users to choose a single day, or a date range for the report data.
  • Generate Report: Clicking or tapping on this button will retrieve the report data.

Metrics Tracked

  • Day: This column will display each date in the requested date range.
  • New: The total number of new customers for the given date.
  • Repeat: The total number of return customers for the given date.
  • Unknown: Clients who have not been determined to be either new or repeating, tabulated for each day.
  • Total: This column will display the total for each date row.
  • 7 Day Averages: This row will show an average value, based on seven days, for each of the above metrics.

Report Calculations

  • Averages are calculated by adding up all of the items you want to get the average of and then dividing by the number of items you added up.
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